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If you already have a new business or want to make a business, there are two basic types of business, namely business to business (B2B) and business to customer (B2C). Both B2B and B2C have very different types of effective content strategy, business models, ranging from the customer segment, marketing strategy, capital, to how your business plans in the future.

Now we will try to explain first what is the difference between B2B and B2C, then we will discuss how different marketing strategies are. In addition, we will also discuss how B2B and B2C marketing tips are then how to sell the business to the company. But before that, in order, the Writer team will invite you to know what B2B and B2C really are.

What is business to business or B2B?

Business to business or B2B are transactions that are carried out electronically or physically and occur between business entities one to another. When you see what is thick, B2B is the sale of the product or service provided by the business and is intended for other businesses, not the customer.

For example, you have a culinary company engaged in catering. Then because the business you have is a large enough catering business, so you have a target market for the company. So your catering service is for companies that have quite a lot of employees, this is called B2B because your business or service is for other companies. If your catering business is for individuals or groups, that means your business is business to customer, not B2B.

What about business to customer or B2C?

The opposite of B2B, business to customer or B2C is a business that performs services or sales of goods or services to individual customers or groups directly. In other words, the business that you do is directly related to consumers, not companies or other businesses.

For example, suppose you have a basic food business. When you sell goods to individual consumers, that means your business is B2C aka business to customer. But if you sell large quantities of groceries to other businesses, that means your business is B2B, not B2C anymore.

Broadly speaking, almost all B2C products can become B2B products, but B2B products are very little used by individual consumers directly. For example, your catering business cannot be sold individually, but you can sell basic food businesses with fellow businessmen.

Now about the differences between B2C and B2B marketing strategies

After knowing the fundamental differences between B2C and B2B, we will now discuss how different marketing strategies are. Marketing strategies have significant factors to business continuity because when you make a marketing strategy wrong, your business can lose a lot.

If you look at risk, a business or product from B2B has a greater risk than B2C. Because the product you produce must be in sufficiently large quantities, the maintenance and manufacturing costs that you have to spend are also slightly larger.
We will take the example of a catering business (B2B), the amount of risk of experiencing a loss is greater than the staple business (B2C). But the benefits gained are far greater than the catering business.

What is the marketing strategy in B2C?

Now we will discuss one by one how the marketing strategy of B2C and B2B. Marketing B2C or business to the customer is the key to how you can play customers’ emotions, create attractive advertisements, competitive prices, and good product quality. Once again we will say that customer trust in the business world is number 1, just how you can do some marketing strategies to get that trust.

We will exemplify marketing strategies in B2C in the food business. The simple strategy is that you can make very competitive prices. For this reason, it is very important that you know some of your competitors. When other businesses have cheaper rice prices, you have to have a strategy on how to make rice at a cheaper price but the same or even better quality.

Besides that, you can make an eye-catching ad and if possible it is very interesting. Customers will be very interested in advertisements that are unusual and a bit odd.

Then what about marketing on B2B?

B2B marketing strategy is how you can make your prospective customers believe in the quality of your brand. Your customers who are business owners will certainly compare how strong your brand is with other brands, and whether your brand can be trusted.
Therefore you must strengthen the quality of your business. How is the quality of your product, the quality of your service until communication with your customers must be continuously improved. When your customer is a business/company, you must build strong relationships in this business sector.
“The fundamental difference from B2B marketing targets is service, product quality, and trust. Whereas in B2C you must prioritize more on customer satisfaction with products and competitive prices. “

B2B and B2C businesses have very different marketing targets

B2B and B2C businesses clearly have very different marketing targets, for B2C you have individual or group marketing targets. Then for B2B, your marketing target is the business/company. As well as the difference again is the ability to purchase between B2C and B2B is very different, for B2C you cannot predict the purchasing power of your prospective customers. But for B2B you can have prospective customers who have very high purchasing power because your marketing target is a company/business that is already large and certainly has a lot of money.

In B2C you can make promotions on social media and create websites because that’s where you should have a lot of potential customers. On social media, you can interact with customers and create your own “fans”. In addition to social media and websites, you can also create advertising marketing strategies in print or brochures. This method can be useful when you will enter a new market.

Whereas B2B marketing targets are certainly very different. Business people or companies will not be directly interested in the …

Extra or Essential? Your Quick Guide to UTV Parts

Whether you’re in the market for Yamaha parts or Honda accessories, it’s important to know the difference between “critical” and “convenient.” This is especially true if you’re on a budget and wondering how to stretch your dollar to cover the essentials. If you’re looking only for the must-haves in UTV accessories, consider this your quick and easy guide to making a wise purchase decision.

Extra: Bucket Seats

Though they’re nice and comfortable, bucket seats aren’t necessities for UTV owners. Your vehicle will work just fine without them, and your existing seats will be perfectly serviceable in terms of getting you where you need to go. On the other hand, if you suffer from lower back pain, a bucket seat with an ergonomic design might help to alleviate some of the tension in your spine after hours on the road.

Essential: Seat Belts

Only some UTV models come with seat belts, safety straps or safety harnesses, so it might be up to you to furnish them. Not only will they protect you while you’re bouncing down a rocky trail or flying through a sand dune, but they’ll also keep your passengers safe. If you have visions of bonding with the kids on a UTV day trip, make sure that they have seat belts.

Extra: Plows

Plows might seem essential to the UTV owner who uses their vehicle in snowy terrain, but unless you’re hauling firewood or battling blizzards every morning, you can wait to purchase them until you have a little extra money. While useful, plows aren’t the kind of accessory that you should go broke to purchase right away.

Essential: Skid Plates

Skid plates will protect the undercarriage of your UTV from everything that tries to dent or discolor it. Most people think of skid plates as anti-rock or anti-branch protection, but they’ll also protect your vehicle from things like road salt used in wintertime. If you’re serious about minimizing damage that could cost you hundreds of dollars to fix, invest in good skid plates.

Extra: Cosmetic Lights

Cosmetic lights are the kind that you might mount to the top of your roll cage for dramatic effect. While not entirely useless as a tool to illuminate the path ahead of you, that’s not their primary job, so you shouldn’t count on them in serious situations. You can wait to buy cosmetic lights until you’ve already purchased everything else that you need for your side-by-side.

Essential: Safety Lights

Safety lights are placed in conjunction with your mirrors to increase visibility on the road. They’re the lights that will get you down a dark trail without hitting any trees, hills or animals, so they’re a wise investment in terms of preventing damage to both the outside world and yourself. Who wants to ruin their undercarriage with a big pile of rocks that they didn’t see coming? Do yourself a favor and don’t cut corners when it comes to safety lights.

These are just a few things to keep in mind as you go shopping for UTV accessories. Even if you don’t have the money to go crazy when outfitting your vehicle with extra parts, you can still budget for the important things. Let this list help you determine what’s necessary and what’s not.…