Race, income, likes, dislikes. These are just some of the ways in which people are separated into groups. But when it comes to the majority of men, a shared love of cars has the power to unite. The fascination crosses all age groups and languages. Whether it is the rush of the speed, the colours, the designs, or the roar of the engine, it is like a siren for them.
From the moment they are born, boys are itching to race. Any parent would tell you how hard it is to keep them still. This trait does not leave them, merely turning them into big children. One of the biggest attractions of sports cars is the speed. It is the rush of the wind in your hair and the blur of the road. While there aren’t a lot of places everyday men can experience this first-hand themselves. Instead, they can still indulge in watching sports car racing and shows like Top Gear with popular hosts Jeremy Clarkson, James May, and Richard Hammond.
Like women collecting shoes in a range of designs and colours, men feel the same for their sports cars. All it takes is one look at a car show and you will be amazed at the similarities and differences – and yet most attendees can tell them apart instantly.
Men may not know which brand of milk to buy, or remember to leave the toilet seat down, but they know their engines. They are drawn to the roar of an engine like a moth to a flame. Websites like NorthOf90 help men from all over the world connect to read about engines, cars, dealerships, where to buy, and so much more. It has an easy-to-use interface, with great graphics displaying the true beauty of the cars.
This connection between such a large demographic and their interests has not gone unnoticed by the media. Jeremy Clarkson, known for his role as head presenter of Top Gear, has become a sort of spokesman for all these automobile. His casual approach helps connect him to the everyday man. The website DriveTribe is one fan-site dedicated to all things Clarkson, creating a space for fans of his – and of cars – to come together to chat. There are places for discussions, links to his social media accounts, and articles about anything and every automobile.
In a world that tries so hard to get people to segregate into groups, it is great to see something that unites them. Helping to erase the stigma that men don’t communicate, these websites prove that they just have to find something they are interested in.