E-Commerce: An introduction The use of information technology modules such as the computer channels and the internet in while purchasing and selling of goods and services is known as e-commerce or the electronic commerce. Some of the benefits of e-commerce include offering consumers a 24/7 hour service, providing many products and services to them and these goods and services are readily available. On the other hand, e-commerce has some drawbacks which include customers receiving their goods at a later date and that it only allows customers to assess their products upon delivery. This writing will elaborate some of the crucial elements that you require in managing an e-commerce site. Nonetheless, it is essential to familiarize yourself with the different categories available in electronic commerce. The first class of e-commerce is the business-business that comprises of business persons conducting business with other business persons. An instance of business to business kind of e-commerce includes a tycoon buying products from a manufacturing company or a retailer buying goods from a wholesaler.
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The subsequent type of e-commerce is the business to a consumer where a customer purchases goods from a vendor through shopping cart software; therefore, it does not allow human interaction.
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The third type of e-commerce is the consumer to business which requires companies to bid for a business opportunity so that the customer can select the business company that qualifies to carry out the project. Consumer to consumer category is the last class of e-commerce which occurs on online ads and media which permits customers to buy and sell goods and services. After you have your preferred category, it is important to look for the best features to include in your e-commerce website. The first feature that you should consider adding to your e-commerce site is the search engine optimization since it allows visibility to your site on other search engines enabling visitors to buy goods and services from your site. One of the goals of e-commerce getting paid for delivering products and services to your visitors; therefore, you should provide them with various payment methods that they can use. In addition to the above, it is of paramount importance that you include promotional tools such as discounts and giveaways because they are likely to increase the sale of your products. The use of marketing tools will provide a broad customer base who may turn out to be potential buyers for your goods and who can prove to be your clients in the long term. Be sure to include a catalog that will allow you to manage the prices of your products not forgetting to add filter application on it that will enable buyers to locate products quickly. Lastly, integrate automated shipping and a delivery feature in your e-commerce site that will automatically allow your customers to select their preferred mode of transportation that is convenient to them.

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